Friperie Élysie
A poster for a vintage clothing event, watercolour-illustrated like a page from a fashion sketchbook.
The context
Friperie Élysie is holding a second-hand clothing sale day in Paris on a Saturday in September. Its customers: fans of sustainable fashion and one-of-a-kind pieces who follow the shop on Instagram.
The challenge
Announce the event elegantly, far from the bargain-sale look of typical clothes swaps, and make people want to come and browse.
The idea
A watercolour clothes rack — straw hat, wicker bag, sage dress, ankle boots — on a linen background, like a page from a stylist’s sketchbook. A rounded retro title, and only the essentials: date, time and city.
Colours
- Chocolat#6B3E1F
- Lin#F4EBDD
- Vert sauge#6E8B5E
- Vieux rose#E9C6BF
Typefaces
- BungeeShop name
- Playfair DisplayDate & place
The spirit of a fashion sketchbook
The illustration does all the work: the clothes alone say “vintage shop”, and the watercolour style suggests hand-picked pieces. Soft, natural colours evoke sustainable fashion, and the retro title adds a proud vintage touch.
The outcome
A delicate poster that stands out in the street and positions the shop on the side of curated fashion rather than a simple clothes sale. Concept project: shop and event are fictional.