Éclat Lunaire
A digital ad for a vegan serum: soft, luminous and designed to make people click.
The context
Éclat Lunaire is a vegan skincare brand launching its “Ritual of light”, a 30 ml illuminating serum with botanical pearl. The brand targets women who care about ingredients and shop online.
The challenge
Introduce the product in a single image, make its benefits clear at a glance and drive clicks, without losing the elegance expected from a beauty brand.
The idea
A two-part layout: on the left, the message — elegant headline, three benefits as icons and an introductory price next to the button; on the right, the bottles in a rounded medallion, like a mirror, on a luminous pearly-pink background.
Colours
- Rose nacré#F3E2DC
- Vieux rose#B9837B
- Doré#A87E52
- Cacao#4A3530
- Perle#FBF5F1
Typefaces
- Playfair DisplayBrand, headline & price
- Work SansBody & button
Say it all in one image
The eye follows a simple path: the ritual’s name, the promise “Reveal your natural glow”, three short benefits (visible glow, light texture, vegan formula), then the price and the button. Pink and gold tones evoke the soft light and radiant skin the serum promises.
The outcome
A clear, refined ad that puts the product in the spotlight and naturally guides people towards buying. Fictional ad: the brand and product are imaginary.