Maison ALBA
A poster campaign for a café-patisserie and its signature drink, the pink matcha.
The context
Maison ALBA is an artisan café-patisserie in Paris. Its signature drink, the pink matcha — quality matcha, fresh strawberry and creamy milk — attracts a young, social-media-savvy crowd.
The challenge
Catch the eye within seconds in the metro or on a street corner, promote the signature drink and make people want to discover the venue.
The idea
A pop, mouth-watering poster: four glasses of pink matcha in a pink basket on a vanilla grid, hand-drawn arrows and the brand name in bold raspberry letters. A second, more editorial poster introduces the venue through a photo mosaic.
Colours
- Framboise#9C1C6B
- Rose bonbon#F2B8CF
- Matcha#8FA96A
- Vanille#FBF3D9
Typefaces
- Abril FatfaceBrand name
- MontserratDetails
Tasty and readable from afar
The product fills the centre of the poster, the brand name can be read from several metres away and three words are enough to describe the drink. The grid and hand-drawn arrows add a spontaneous touch, close to the customers’ Instagram world.
The outcome
A simple, effective campaign that instantly links Maison ALBA to its signature drink and makes people want to taste it. Concept project: brand, address and contact details are fictional.